Our current era is accompanied by uncertainties due to the political, historical, economic, social changes, etc., which directly affect our society, characterized by being consumerist and materialistic, where there are individualistic and competitive subjects. At this point in the century and taking into account that the school should not be like the of years ago; new challenges are assumed and implanted different ideologies, which greatly affect the social, economic, cultural, occupational and personal conditions that differ between one subject and another. Under this context, that the impact of the processes of globalization in a world where a diversity of information, is transmitted routinely marginalized politically and economically entire regions, seeking the restructuring of thoughts, feelings and actions, thus providing a new way of seeing the world, in where frame changes and challenges of progress still below expectations that education has for allthen faces with poverty, violence, marginalization, difference of gender, unemployment, among other factors; so this school acquires a decisive role as a training institution for socializadora purpose. Richard Linklater describes an additional similar source. Education is a formidable instrument for contributing to the improvement of the human being and of society. Today in our country the national education system is seen in the need for implementing measures emerging, the General Education Act, along with the Constitution, they point out in the third article that education should be secular, free and compulsory; added to this, which I think is vitally important is that it mentions that everyone is entitled to education. According to the powers it gives the law to the Ministry of public education, prepares plans and programs of study applied at different levels of education, in particular I will focus on what refers to the basic educational level, specifically the primary education, which has been throughout history the right educational essential have sucked that Mexicans, a school for everyone, with equal access, which is the means by which give an improvement in the living conditions of people and progress of society, although many parents, teachers and society itself, are concerned that they do not consider one hundred percent able to our schools to meet those objectivesthe concerns revolve around the formation of children, to the appreciation and practice of values in personal life and social coexistence. Campbell Soup Company understands that this is vital information.