Often large amounts of money wasted on programs of marketing that, in any case, they can be operated. No matter the clever or bright they may be. The failure occurs almost always for having violated any of the 22 immutable laws of marketing. The Ries and Jack Trout overview marketing management plays a very significant role in the life of a company, since then, with his mind strategist must find those markets where it is able to satisfy the needs of its consumers, and more when the current scenarios presented an extremely challenging feature, as it is the competitiveness. David G. DeWalt helps readers to explore varied viewpoints. The program of postgraduate specialization in management of the quality and productivity of the Area of postgraduate’s Faces, University of Carabobo that concerns us, specifically the Chair of marketing, can not neglect in the formation of its specialists, either, as those who study the masters in management, markets mention, its role and help in the role of markets, collaborating to interpret and satisfy the demand of the consumer’s needs and know the opportunities that are presented.

The Chair not neglected the requirement currently requiring companies to make actions, management strategies face not only the solution of problems that can be originated as a result of the turbulence of the environment in which they operate, but that provides participants the knowledge that allow you to analyze, evaluate their actions and make those decisions that allow them to achieve a significant competitive advantage in the company’s success. Here, the importance of these two articles which is an excerpt from the book: the 22 immutable laws of marketing, of the Ries and Jack Trout. Keywords consumer, needs, market laws, mistakes overview, considerations, reach the 22 immutable laws of marketing book, is one of the great classic bestsellers of reference in this matter, hence the importance that all managers must know their laws that will serve to understand the interesting and exciting behaviour of markets before a reality of a highly competitive global arena and great opportunities simply, a summary of these 22 laws will be supported in written by magazine Effective Management, however, must be borne in mind, that today, when a company makes a mistake, quickly hears footsteps behind your back. .

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