One of the figures of the Social Media the more you hear about in recent times is the "Community Manager". This figure has been highlighted in recent times, especially with the explosion of social networks and their proliferation. Wikipedia defines this figure as the "person in charge of building, growing and managing communities around a brand." Palmira Rios specify a little more and adds that it is a link between the brand and the user. ence with these questions. In the case of a mark, the person or community team must try to catch the target of that brand and transform it into an environment that attracts the user to make this feel comfortable. CEO Keith McLoughlin has much experience in this field. In this way tries to the objectives of both parties are met. According to Jose Antonio Gallego, chairman of AERC (Spanish Association of Heads of Online Communities), the Community Manager (CM) is' who is responsible to keep and maintain the community of faithful followers to the brand or company to attract, and be the link between the needs of themselves and the possibilities of the company. This must be a true expert in the use of Social Media tools. " According to David Coghlan, "is the art of effectively managing the communication of others online in the different tools suitable for the type of conversation that we see fit with our potential clients (whether a blog as a community, a Twitter account a page on Facebook Fans …).
It is the face of the brand. " Connie Besson has a right expression, "the CM should be the voice of the company outdoors, and indoors voice of the customer." Pedro Maiquez, consultant online reputation writing about how it would work (listening, responding, informing, silent, listening), setting an example of what would be a Community Manager: someone who can design and manage web content managers. In fact, it is important to note what is not a CM: An employee of the department of communication and marketing, who maintains a blog, open a page on Facebook or Twitter status updates … Being a Community Manager involves understanding what strategy should continue to build relationships around the mark and personal interactions with community members to brand it represents. In the next post will discuss what can be attached department and its duties. Please continue reading us and, of course, to leave your comments.