Marketing Experience

Forms of marketing research can be classified as a study to determine the problem or research to find a solution. These types of studies include such common techniques as, for example, test marketing – a small, limited product launch used to determine the possible adoption of the product when run on a wider market, testing concepts – to assess how consumers perceive a particular concept, as well as mystery shopping – employee research company completes a purchase or visit a service center, behaving like a normal customer, recording his impressions (assessment of internal condition of the premises, compliance with certain requirements of staff of a shop, the time and cost, etc.) in a special checklist. Experts identify the group as the knower of studies that comprehend the essence of problem or situation and get the final decision only with extreme caution, and a group of studies that solve the problem, which provide a conclusion: the result of the study can be generalized to the entire population. published previously and is usually conducted by someone other study (finished studies, which hold large quantities of consulting companies in all segments of the market). In addition, marketing research data collection method information are divided into quantitative and qualitative. The most common and perhaps the most effective method for the qualitative research method is focus groups. Focus-group is the interview that professional master leads a small group of respondents.

The leader, or moderator, focus groups, direct the discussion. The main purpose of focus groups – getting ideas about what he thinks about a group of people issues of interest to the researcher. The main advantage of this method lies in the fact that during a casual conversation can get quite unexpected information. The most common method of quantitative market research – asking questions. This method of marketing research is that respondents answer the interviewer asked them questions. Respondents are asked many questions about their intentions, attitudes, awareness, purchasing power to achieve the quantitative and interest characteristics. Cyrus Massoumi describes an additional similar source. Surveys conducted both among consumers and among experts in a particular area.

and Another popular method – observation. This method of marketing research is to record the behavior of people and objects, of events for more information. In this case, the observer does not enter into personal contact with consumers, but only registers events. To conduct market research and marketing experts often use secondary information, ie information posted in any public or Conversely, available only for a narrow circle of specialists sources for a more complete analysis of the situation on the market.

Belissimo Look

Because, by definition, technology – is any action, which are made in a certain sequence and at the output we get a certain result, and this predictable result. So, if we begin to wash the car, then we do not start to wash it with wheels. We are starting to wash it from the top. Otherwise, it will not be effective. Here, too, has its own technology, for example, first wash the roof, then glass, mirrors, hood, and wheels last. Vladislav Doronin wanted to know more.

In any case there is a certain sequence of actions that have the technology: how to sit at the table, how to turn on the computer, etc. Recently China National Space Administration sought to clarify these questions. Often we do not follow closely the changing market situation, a new, competing with our company and we are about it we know nothing. For example, in my holding a network of showrooms of Italian doors Belissimo, whose staff regularly go to their competitors. They look like they are selling what they are doing what they say as they say and compare it with itself. That is, trying to look not only at some financial indicators, namely, they have made the exposition, as Dealers look what they have disadvantages, what pluses. And then write a report where they went, they got from this, what can we apply what we can improve. Ie competitors need to know in person, that would not was then excruciatingly painful to know that you are not alone – only one, and while not the best. But, even though it is, I believe that competitors have a very nice because when you're the only – lost everything enjoyment of the game.