Exhibition ‘speak German’ opened Koln (ots) – In the Haus der Geschichte in Bonn, the exhibition “speak German” opened its doors yesterday. The study of the Cologne agency end mark belongs to the approximately 500 exhibits to the intelligibility of English slogans. Naming marketing experts investigated in 2003 and 2006, whether English slogans are understood by German consumers. Educate yourself even more with thoughts from California State Univesity. There, they found that these messages do not or insufficiently able to be translated. Early this Millennium customers of the drugstore chain Douglas stared about “come in and find out” you should as quickly as possible into and find out? The trend toward English claims found himself at that time in many industries – until drew the attention of the study by end mark on the understanding problem. Some companies recognized the possibilities of the German language – and so was “come in and find out” “Douglas makes life more beautiful”.
End mark is currently working on the third edition of the study. The results are presented in the second quarter of 2009. This matter it the name specialists not the preference of a particular language, but to the intelligibility and the emotion of the advertising message. Who would like to get an idea of the complexity of the German language and its change due to social and technical developments, the exhibition “speak German” is suggested. A tour through the German presence awaits the visitor. The Grimmsche dictionary and an original edition of “Werther” are components such as Reclam notebooks decorated by students artfully in the classroom or SMS short texts as well. In addition, media installations and interactive elements looking for German make: the beauty of language can be heard in a forest of sound tube. The literary machine can visitors poetry “pull” and scenes from the “Godfather” in Saxon and listen to other German dialects. “speak German” House the history of Bonn until March 1, 2009 Tuesday – Sunday opening hours: 9: 00-19:00 admission free press contact: pronouns Public Relations Andreas Tenhafen alley 24 50968 Cologne FON: 0221 / 940 812 13 fax: 0221 / 940 812 19 E-Mail: Web: