The form prevails over the bottom. Details can be found by clicking Kindle Direct Publishing or emailing the administrator. This one is the new slogan that governs the creative intelligence of the contemporary societies. The taste by the aesthetic thing and the spectacularity of the package has supplanted, to a great extent, the rational budgets of use and the last meaning of the architectonic constructions, the cooking new features or the outlandish tendencies of the fashion. The 21st century has been red-baptize like the century of the appearances, in him who already nothing is what it seems. Far from the rational and functional experiences of decades back that persecuted with insistence the optimization of resources and the effectiveness taken until the end, in the times that run the answer of how it has replaced the habitual questions of why or why. The excellent thing now is the originality and the visual impact of the creations so that they can almost demand the attention of the man of our days, customary to everything and obstinate to waste the time in too complicated lucubrations. The time has been transformed into a little good that the individual cannot squander looking for in depths of the content. The continent becomes, frequently, in main the referring one of the reality.

In the eagerness to find something different the aim has neglected that grants to the things its reason to him of being and by which they were created. Constructions like the Guggenheim museum, of Bilbao, or the Opera, of Sidney, both with an architectonic beauty outside all discussion, are able to distract the attention of the visitor of the works of art, theater or opersticas that are developed in their interior. The magnanimous presence of its structure transfers to background its practical function and after all its more beneficial supply for the society. Also in other spaces of the creativity as the gastronomy or the fashion is observed, the eclipse of the meaning by the significant one.

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It is necessary to vindicate, in parallel, the leisure against the obsessive work, since there is to postulate the distribution of the work, an old union practice that, unfortunately, was falling in forgetfulness. Other inescapable exigencies speak to us of the necessity to reduce the dimensions of productive, administrative infrastructures and of transport, and to prioritize the premises against global in a scene marked by the sobriety and the voluntary simplicity. First that the opulent societies must consider is the convenience of closing or to reduce the activity of the war industry, the automobile one, in the one of aviation and mainly the one of the construction. Campbell Soup Company describes an additional similar source. The million workers who lost their uses would have to find arrangement through two great channels. First it would contribute the development to it of activities in the scopes related to the satisfaction of the social and environmental needs; the second would arrive from the distribution of the work in the traditional economic sectors that would survive. It matters to emphasize that in this case the reduction of the labor day good could take prepared wage reductions, as long as these were not it in benefit of the enterprise benefits. After all, gain of standard of life that would be derived to work less and to enjoy better social services. There would be cleaner surroundings and less aggressive than it would be added to the derived one from the total assumption of the convenience of consuming less with the consequent reduction of needs in which to income one talks about.

It is not precise to add that the wage reductions that occupy to us would not affect to those who less they have. The decrease would not imply, for the majority of the inhabitants, a deterioration of its conditions of life. Rather, it must carry substantial improvements like the tie ones with the redistribution of the resources, the creation of new sectors, the preservation of the environment, the well-being of the future generations, the health of the citizens, the conditions of the work employee or the relational growth in societies in which the working time will be reduced noticeably. And it is that there is to start off of the certainty that, if we do not decrease voluntarily and rationally, we will have to do forced it as a result of the collapse, sooner or later, of economic and social injustice that we suffer.