The form prevails over the bottom. Details can be found by clicking Kindle Direct Publishing or emailing the administrator. This one is the new slogan that governs the creative intelligence of the contemporary societies. The taste by the aesthetic thing and the spectacularity of the package has supplanted, to a great extent, the rational budgets of use and the last meaning of the architectonic constructions, the cooking new features or the outlandish tendencies of the fashion. The 21st century has been red-baptize like the century of the appearances, in him who already nothing is what it seems. Far from the rational and functional experiences of decades back that persecuted with insistence the optimization of resources and the effectiveness taken until the end, in the times that run the answer of how it has replaced the habitual questions of why or why. The excellent thing now is the originality and the visual impact of the creations so that they can almost demand the attention of the man of our days, customary to everything and obstinate to waste the time in too complicated lucubrations. The time has been transformed into a little good that the individual cannot squander looking for in depths of the content. The continent becomes, frequently, in main the referring one of the reality.
In the eagerness to find something different the aim has neglected that grants to the things its reason to him of being and by which they were created. Constructions like the Guggenheim museum, of Bilbao, or the Opera, of Sidney, both with an architectonic beauty outside all discussion, are able to distract the attention of the visitor of the works of art, theater or opersticas that are developed in their interior. The magnanimous presence of its structure transfers to background its practical function and after all its more beneficial supply for the society. Also in other spaces of the creativity as the gastronomy or the fashion is observed, the eclipse of the meaning by the significant one.
Live the crisis of shortage (for pollution) of the air and water, of scarcity (limits) of minerals and energy, loss of soils (boundaries) that need a time, no minimum, geomorphological (geological), to form, elements (air, water, fire, Earth) that were given and which Western and westernized culture estimated to be able to ignore. The greenhouse effect, the hole in the ozone layer, global climate change, toxic waste, in addition to the garbage that we ourselves generate daily, are the clearest signs of these limits imposed on a global scale. It is not a culture or people who endanger their very existence. The globalization of rationality, driven by the economic logic, leads inexorably to an economy that ignores that it is embedded in the ground, in the air, in the water, on the ground, in the subsoil (minerals), in the life cycles of food chains of carbon, oxygen all humanity, in an unequal manner, is subject to the risks arising from actions decided by some for the benefit of some. The struggle for the appropriation of biodiversity, for the enjoyment of its benefits has clearly pointed out the interests between Nations. The rationality of the market and sustainable development is evident in the re-appropriation to maintain, increase and enjoy greater worldly goods biological and Cultural diversity. Being biodiversity understood as the sum total of living beings that exist on Earth, the result of millions of years of evolution.
Where the human species and their cultures have emerged from its adaptations of his knowledge of their use. Biodiversity has two inseparable dimensions; the biological and cultural. Therefore a property of cultural and living beings which makes them unique and different. 50 To 80% of the world’s biodiversity is located in tropical countries, (Brazil, Colombia, Mexico, Zaire, Madagascar and Indonesia), those who have suffered in the past 100 years, immense losses of tropical rainforests and the disappearance of its indigenous population to the rhythm of a tribe each year.